The Sparkle Roll Luxury World for Watches and Jewelery, that was opened in January, 2013, is where to go for Beijing’s biggest assembly of world-class brand names.

The grand opening ceremony was conducted on February 1st and to mark this great occasion, an artistic creation of a world of ice has welcomed every personage and celebrity, including Mr and Mrs de Witt, to Sparkle Roll.

International journalists, present at the inauguration of the third DeWitt boutique in China, reported on it in glowing terms, thus reinforcing a golden partnership with The Sparkle Roll World for Watches and Jewelery.


Ice Scupture in front of SRLW headquarters building.

Mr Qi Gong, founder and president of Sparkle Roll Group Ltd China and Mr. Jérôme de Witt, founder and president of Montres DeWitt SA:

Grand Opening SRLW Sanlitun Inauguration:

Mrs Li Bing Bing, Chinese actress and singer with Mr. Jérôme de Witt:

Mr. Mike Asscher, Vice-president of Royal Asscher Diamond with Mr. Jérôme de Witt:

Mr. Jérôme de Witt in the new DeWitt boutique:

The new DeWitt boutique in Beijing:

SRLW Sanlitun Official Inauguration:

Mr. Ivan Tong and Mr Patrick Zhao, Chairman and Commercial Director of Sparkle Roll Group Ltd China with Mr. Jérôme de Witt:

Interview of Mr. Jérôme de Witt by the Chinese press:

Model wearing a DeWitt Academia watch:

Model wearing a DeWitt Twenty-Eight-8 watch:

Mr. Jérôme de Witt in front of the new advertising campaign “New Emperors”: