Montres DeWitt is honoured to have been invited to participate in the Only Watch 2013 Charity Auction in favour of research programmes on the Duchenne muscular dystrophy, to be held in Monaco on September 28 under the high patronage and in presence of S.A.S. Le Prince Albert II of Monaco.

After a participation in 2005, in 2007, and in 2011 with the presentation of X.Watch, DeWitt is announcing this year yet another masterpiece: the Twenty-8-Eight High Jewellery Skeleton Tourbillon.

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DeWitt founder Jerome Napoleon de Witt has always been passionate about watches. As a direct descendant of Napoleon Bonaparte, his family inherited a watch collection that belonged to the emperor.

When he fell ill one day, Jerome de Witt’s mother presented the watches to him in an effort to console him.

He started tinkering with the watches until the parts unravelled. It took a long time for de Witt to repair the watches but eventually, he was able to fix them.

“That was how he started. He has never had any formal training but he is a very technical person. He even restores vintage cars. He likes putting things together. It’s a natural gift,” says CEO and managing partner Viviane de Witt. “He implemented a philosophy of high horology, making things that have never been done before.”

Jerome de Witt’s impressive ancestral heritage did not just come from being part of the Bonaparte family. He is also a descendant of King Leopold of Belgium.

Hailing from an imperial line, Jerome de Witt has strong leadership qualities. He defined a bold vision for the company: haute horlogerie. Jerome de Witt aims to be daringly different and unconventional to manufacture high complication watches. For Jerome de Witt, lending a new spin to a centuries-old tradition of watchmaking is what makes the company stand out.

DeWitt houses its watchmaking activities inside its 5,000 square-metre manufacture facility. Aside from design, production and quality control processes, DeWitt also has an in-house research and development department. This is where the company manufactures its own movement.

The manufacture facility is equipped with modern machinery to develop new watchmaking techniques. Even with the latest technologies, DeWitt still upholds traditional watchmaking techniques such as the guilloche engraving on historical 18th and 19th century rose-engine machines.

DeWitt unveiled its first exceptional timepiece in 2003, a tourbillion chronograph, the Pressy Grande Complication. Just two years after the launch of its first tourbillion, DeWitt was awarded first prize for innovation at the Grand Prix de l’Horlogerie de Geneve for another tourbillion, the Academia Tourbillon Differentiel. This distinction catapulted DeWitt to the top of the haute horlogerie hierarchy.

Fuelling the passion of watch collectors worldwide, DeWitt is launching three new watch lines at more economic price points as it celebrates its 10th anniversary this year.

Still embodying the style and quality standards for which DeWitt is known, the new collections will serve as gateways for people who want to own timepieces that are products of the world-renowned Swiss watchmaking legacy.

DeWitt is tailoring new classical lines of watches that are lighter and smaller to match the desires of its customers, particularly the Chinese. Along with the new watch lines, the company will also package its watches in a newly designed iconic box that is recognisably DeWitt.

“We are keeping the DeWitt DNA with the new collection. We want our watches to be more available to many people,” says Viviane de Witt. “We are expanding our collection to come across more collectors and other people wanting to acquire a DeWitt watch but could not do so because of the price.”

DeWitt watches are marketed through the company’s extensive retail network across the globe.

The company has points-of-sale in Singapore, Taiwan and Macau. There are also flagship boutiques in Hong Kong, Shanghai and Beijing.

In line with its strategy to attract a wider base of customers, DeWitt is redesigning its flagship boutique in Hong Kong.

DeWitt intends to bring the brand closer to customers to share its fervour for watches. The company plans to open new points-of-sale to raise the brand’s profile in Asia and to familiarise watch collectors with DeWitt watches.

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Conceived and sketched out for the first time one August 28, the Twenty-8-Eight watch is a friendly nod to Monsieur Jérôme de Witt’s illustrious ancestor, Napoleon Bonaparte, proclaimed “Emperor of the French” by the Senate on the 28th day of Floréal in the revolutionary calendar.

The new Twenty-8-Eight Tourbillon also harks back to Monsieur de Witt’s imperial heritage, and above all to the deep passion for watchmaking which has stayed with his family down the generations.

Equipped with the calibre DW8028 incorporating the first tourbillon movement entirely developed and produced within the Manufacture, its rather classic construction relies on tried and tested ancestral technical parameters: 18,000 Vph and 72 hours of power reserve. The movement has a Swiss lever escapement with a variable inertia balance wheel and a Breguet overcoil balance spring sequenced at 2.5 Hz. The balance wheel, escapement wheel and pallet are in 18 carat yellow gold.

Its stylish aesthetic plays on contrasts with a bold combination of noble materials with innovative style: 18-carat pink or white gold and titanium with a bronze- or glaciercoloured PVD coating.

The new dials of the Twenty-8-Eight Tourbillon have a two part design. On the upper part, the two vertical appliques are inspired by a very masculine and imposing Art Deco construction with a futurist touch. The lower part of the dial opens onto a beautiful large circular-grained circle which frames the heart of the movement displaying the visible beating of the tourbillon.

On the two new bronze and glacier versions, the crown, buckle and the case attachment screws are in 18 carat gold.

The Twenty-8-Eight Tourbillon lives up perfectly to the very high standards of finishing adopted by the DeWitt Manufacture. Entirely carried out by hand, the finishing work is of a rare quality and can be observed through the sapphire glass back. The barrel and the tourbillon carriage bridges are painstakingly bevelled and decorated with “Côtes de Genève”.

A small plaque bearing the signature of the master watchmaker is to be found on the back of the watch, on the barrel bridge, a token of the passion and extreme care put into making each timepiece. If forges a direct link between the customer and the master watchmaker. Indeed, to ensure perfect quality of the finished product, DeWitt makes it a point of honour that each watch is assembled, adjusted and tested by a single master watchmaker from start to finish.

The two new Twenty-8-Eight Tourbillon models are produced in limited editions of 99 pieces each.

Twenty-8-Eight – Tourbillon - T8.TH.015

For more info and details on this watch, click here to visit DeWitt’s official website

Twenty-8-Eight – Tourbillon - T8.TH.016

For more info and details on this watch, click here to visit DeWitt’s official website

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The DeWitt Manufacture is marking its tenth anniversary by unveiling two new interpretations of its Academia Mirabilis watch, which this year comes robed in pink gold, white gold and titanium, matched with the soft hues of bronze- and glaciercoloured PVD coating.

The Academia Mirabilis continues to flaunt its powerful masculinity with its uncompromising geometry, alongside DeWitt’s traditional 24 imperial columns sculpted in the flange, the notches on the bezel and the open-worked dial giving a plunging view into the heart of the movement.

Like the four o’clock flower, also known as Mirabilis, which opens at dusk, the subtly drawn open-work between 7 and 12 o’clock offers a view of the delicate gear trains, the fine sand-blasting of its main plate and its hand-crafted finishes.

The layering of the various levels on the dial adds relief and gives the watch an impression of depth. The sunray decoration creates a uniquely shimmering effect.

The 18 carat pink or white gold rings set off the notches of the titanium bezel with its bronze- or glacier-coloured PVD coating, giving it a very distinctive geometric look and an uncompromising aesthetic.

The 44 mm diameter case has a highly developed four-piece construction requiring over 200 operations, and houses a self-winding mechanical movement with a 48- hour power reserve. The watch’s 28,800 vibrations per hour ensure an extremely high level of accuracy. The black rubber strap also helps drive home its technical and avant-garde aesthetic.

At every level, this new timepiece lives up perfectly to the very high standards of finishing adopted by the DeWitt Manufacture, with surfaces polished, bead-blasted and bevelled. There is also a “W” engraved on the crown as well as on the buckle.

With its subtle associations of materials and colours, and stark masculinity, the new Academia Mirabilis watch flaunts its pure DeWitt aesthetic without compromise.

New Academia – Mirabilis - AC.MI.003

For more info and details on this watch, click here to visit DeWitt’s official website.

New Academia – Mirabilis - AC.MI.004

For more info and details on this watch, click here to visit DeWitt’s official website.

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Owning a DeWitt watch means joining a world of dignity, tradition and beauty. Mr de Witt, the inventor of these watches is the descendant of emperors and kings in Europe, including such illustrious ancestors as the Emperor Napoleon, King Jerome of Westphalia, and King Leopold II of Belgium.

For its new international publicity campaign, DeWitt is drawing on its rich origins and projecting towards the present and the future by focusing on the new emperors of today and tomorrow, men and women all over the world who have achieved success.

To acquire and own a Dewitt watch is to enter into this exclusive, privileged world, reserved to those in search of ultimate perfection and consummate luxury, the world of the new emperors.

With a nod to its history and drawing inspiration from its rich heritage, the brand offers a reinterpretation of its ancestor’s illustrious hand-in-waistcoat gesture through two understated and elegant visuals, highlighting two of its emblematic collections: the Twenty-8-Eight and Golden Afternoon watches.

The signature “Revolutionary by Tradition” underlines the brand’s philosophy. Passion, tradition, creativity, integrity and watchmaking excellence: these are the values defended by DeWitt, in a deliberately bold vision: that of building a different type of Haute Horlogerie that is noble and authentic, combining age-old expertise and exceptional technical excellence.

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The DeWitt watchmaking Manufacture, which this year celebrates its tenth anniversary, has chosen not to be present at the 2013 BaselWorld next April. Instead, it has decided to play host to its customers and friends from the press in the relative quiet of its splendid showroom set up within its manufacture in Meyrin, on their way to and back from Basel.

In order to share with its partners its craftsmanship and its values of exclusivity, nobility and authenticity, the Maison DeWitt will organise workshop visits during these Open Days in the presence of Mr de Witt, the company’s founder.

“Once they have seen with their own eyes the complexity of the operations involved in making DeWitt movements and the number of craft professions involved in making our dials in house, once they have admired our museum of watchmaking tools from the 18th and 19th centuries, and seen the architectural beauty of our manufacture set in the Genevan countryside, this immersion in our brand will offer a fresh view of the DeWitt adventure and our watches” says Mrs de Witt, the Manufacture’s Director of Operations. “The Basel fair with the strategies employed by the large groups does not let our subtle messages be heard, we would be drowned out.”

Anxious to preserve its independence, both in its mode of production with the internalisation of its movements and dials, and to maintain its links with its partners, DeWitt hopes to offer them a personal welcome and individual attention.

Passion, tradition, creativity, integrity and watchmaking excellence: these are the values upheld by DeWitt in a deliberately bold vision: that of building a different type of Haute Horlogerie that is noble and authentic, combining age-old expertise and exceptional technical excellence.

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The Sparkle Roll Luxury World for Watches and Jewelery, that was opened in January, 2013, is where to go for Beijing’s biggest assembly of world-class brand names.

The grand opening ceremony was conducted on February 1st and to mark this great occasion, an artistic creation of a world of ice has welcomed every personage and celebrity, including Mr and Mrs de Witt, to Sparkle Roll.

International journalists, present at the inauguration of the third DeWitt boutique in China, reported on it in glowing terms, thus reinforcing a golden partnership with The Sparkle Roll World for Watches and Jewelery.

Ice Scupture in front of SRLW headquarters building.

Mr Qi Gong, founder and president of Sparkle Roll Group Ltd China and Mr. Jérôme de Witt, founder and president of Montres DeWitt SA:

Grand Opening SRLW Sanlitun Inauguration:

Mrs Li Bing Bing, Chinese actress and singer with Mr. Jérôme de Witt:

Mr. Mike Asscher, Vice-president of Royal Asscher Diamond with Mr. Jérôme de Witt:

Mr. Jérôme de Witt in the new DeWitt boutique:

The new DeWitt boutique in Beijing:

SRLW Sanlitun Official Inauguration:

Mr. Ivan Tong and Mr Patrick Zhao, Chairman and Commercial Director of Sparkle Roll Group Ltd China with Mr. Jérôme de Witt:

Interview of Mr. Jérôme de Witt by the Chinese press:

Model wearing a DeWitt Academia watch:

Model wearing a DeWitt Twenty-Eight-8 watch:

Mr. Jérôme de Witt in front of the new advertising campaign “New Emperors”:

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To celebrate the tenth anniversary of its Manufacture, Dewitt is demonstrating its innovative side by launching the very first steel version of its iconic Academia timepiece in a limited series of 200 in 2013.

With a young, contemporary and trendy feel, the New Academia Steel updates the Dewitt DNA with an avant-garde “sporty-chic” design, targeting a young, dynamic clientele, passionate about watches.

The New Academia Steel meets the very highest standards of finish adopted by the DeWitt Manufacture: satin-finished, polished and chamfered surfaces. This high-quality work can be seen through the sapphire crystal case back, also revealing a delicate DeWitt rotor.

Featuring the famous DeWitt imperial column motif and with the exclusive notched bezel of the Academia, the model either comes with a sleek steel strap, a first for the watchmaker, or a resolutely contemporary rubber strap.
There are also two small “W” signatures on the crown and on the buckle.

There are two equally avant-garde ways of telling the time on offer, with the Grande Date and Hora Mundi versions of the dials, crafted in their entirety at the Manufacture and illustrating once again Dewitt’s watchmaking excellence.

The New Academia Steel celebrates the anniversary of the Dewitt Manufacture with all the artistry and expertise of the great Swiss tradition of watchmaking.

New Academia – Grande Date – NAC.GDE.001

For more info and details on this watch, click here to visit DeWitt’s official website.

New Academia – Hora Mundi – NAC.HMI.001

For more info and details on this watch, click here to visit DeWitt’s official website.

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